OUR STORY
Learn more about our professional heritage, our mission & values, and our commitment to hair & scalp health and developing products with sustainability at the core.
our professional
heritage
In 1990, Biolage was born from the mind of hairdresser and entrepreneur Arnie Miller. Arnie saw an opportunity to combine the latest in bio-science with the best of nature to bring out hair’s natural beauty with a touchable finish and fluid movement.
Since its conception, the brand has been inspired by natural ingredients and known for its trusted performance, exceptional conditioning, iconic white packaging and signature fragrance.
Today, Biolage is recognized worldwide as a leader in professional haircare, committed to hair & scalp health and developing products with sustainability at the core.
our
Mission
ENHANCE
Your natural beauty with products that work in synergy with hair & scalp for shine, softness and fluid movement.
ELEVATE
Your haircare routine with reliable & trusted products that deliver unparalleled hydration & conditioning.
ENCOURAGE
A minimal impact on the environment with a commitment to no testing on animals, vegan formulas and eliminating virgin plastic in our packaging.
Meaning behind Our Name
our
ICONIC
FRAGRANCE
A UNIQUE BLEND OF FRUITS, FLOWERS AND SPICES FOR A MEMORABLE, UPLIFTING EXPERIENCE
Our original fragrance was developed following the principles of classic aromatherapy to provide an energizing experience both in the salon and beyond.
our
Commitment to Healthy-Looking
Hair
TRUSTED PROFESSIONAL PERFORMANCE
With 30 years of reliable professional performance, we deliver on the promise of stylist confidence to guarantee exceptional results with every service.
SIGNATURE FORMULAS
Biolage’s innovative products are designed to recover and support hair health using efficacious formulas blended with naturally-inspired ingredients. Rich textures, powerful botanical oils and plant extracts deliver the natural Biolage signature performance with amplified shine, softness and fluid movement that transitions easily from salon to home.
FOR ALL HAIR NEED, TYPE & TEXTURE
The portfolio provides an assortment of solutions that solve hair issues from itchy scalp to the most porous ends, for always-healthy-looking hair with movement and shine.
our
Commitment to
a better future
CRUELTY-FREE
a better future
All Biolage Professional products are officially cruelty free. The brand has been given the Leaping Bunny stamp of approval by Cruelty Free International.
VEGAN
All Biolage Professional formulas are 100 percent vegan, with no animal-derived ingredients.
100% RECYCLED PACKAGING*
Biolage Professional white signature bottles are made from 100% post-consumer recycled (PCR) plastic. In total, Biolage saves over 30 tons of virgin plastic every year. *excluding cap