If you’re despondent over your hair damage, you’re not alone. Folks everywhere have been doing their hair with gusto lately--styling, coloring, lightening and curling like crazy. And all that heat from styling tools plus the impact of chemical treatments are leading to new concerns—namely, damaged, weak and fragile hair. Just in the nick of time, Biolage has come up with a solution. It’s called Strength Recovery and the results are instant!

THE QUICKEST FIX FOR DAMAGED HAIR

The Strength Recovery system—Shampoo, Conditioning Cream, Deep Treatment Pack and Strength Repairing Spray—combines high performance with lightweight texture to transform damaged hair, leaving it three times stronger after just one use.*

The credit goes to an active, naturally-sourced ingredient called vegan squalane. Borrowed from the world of skin care, squalane mimics hair’s natural lipids, which are critical for keeping it healthy, shiny and strong. When lipids are diminished, hair becomes rough, dull, brittle and split. Strength Recovery’s vegan squalane helps strengthen weakened hair, reducing breakage and increasing manageability. The formulas also contain soothing emollients that rush to the surface of the hair, leaving it smoother and more nourished. And like all Biolage ingredients, the squalane in Strength Recovery formulas is vegan and cruelty-free.

“I’m seeing instant strength and care for my clients with damaged hair,” says Biolage Artistic Director Danielle Keasling. “Not only does it repair damage, it improves the condition of the hair, making it better than it was before. It’s repair that cares!”

3 STEPS TO HEALTHY, STRONG, MANAGEABLE HAIR

With Strength Recovery, the road to repair is simple. Start by shampooing with Strength Recovery Shampoo, a gentle, creamy formula that cleanses without adding weight. It’s designed for all hair types, including grey hair and colored hair.

Next, lavish your locks with Strength Recovery Conditioning Cream, which reduces breakage by 73 percent* after one use and leaves hair three times stronger. What’s more, the Conditioning Cream is as green as they come—it’s 99 percent biodegradable; contains 97 percent naturally derived ingredients, and 75 percent green chemistry agents. For extreme cases of damage and for extra care and prevention, treat your hair to a session with the Strength Recovery Deep Treatment Mask. It erases signs of visible damage and leaves hair 92 percent more conditioned.*

The final step is Strength Recovery Spray for detangling, silkiness and repair. After just one use, your hair will be 82 percent more manageable and protected from future damage. It also offers heat protection for when you style your hair with your favorite dryers and irons.

KIND TO THE EARTH AS WELL AS TO YOUR HAIR

If you’re eco-conscious, you can also feel good about using Strength Recovery, or any Biolage product for that matter. That’s because Biolage’s white signature bottles are made from 100 percent post-consumer recycled (PCR) plastic.** The upshot is that in total, Biolage saves over 30 tons of virgin plastic every year.

If you think the damage done means your hair is done, think twice. With the new Strength Recovery System, repair is just one application away! 

*Strength Recovery System of Shampoo, Conditioner and Repairing Spray vs Non-Conditioning Shampoo.

**excluding cap